Minneapolis, Minn., Jan. 12, 2020 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced its third successful year publishing the Redefining the Road, the official magazine for the Women In Trucking Association.
WIT is a nonprofit association dedicated to promoting the employment of women in the trucking industry, removing obstacles that might keep them from succeeding, and celebrating the successes of women.
“This past year was a banner year in readership and advertising sales, and I’m so proud of the MindShare team in making it all happen,” said Brian Everett, Senior Partner of MindShare Strategies. “At a time when a lot of print is dying, we’ve been able to create a dynamic, relevant print magazine that readers look forward to receiving.”
Everett pointed out that the editorial content was shifted significant after an extensive member research initiative helped to identify emerging trends and changing needs of the magazine’s readers.
In 2019, MindShare also transitioned the print product to include a dynamic virtual version of the magazine.