Minneapolis, May 1, 2020 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards of Excellence, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.
The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 68th year of existence, this awards program recognizes marketing and sales best practices in transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.
“The Compass Awards Program plays an important role in raising the standard of marketing innovation and sales performance in the transportation and logistics industry,” said Angie Davids, Marketing and Communications Group Business Leader for YRC Worldwide and 2019 chairman of TMSA Recognition Committee.
“This well-respected awards program recognizes the best and most relevant marketing and sales initiatives in our industry.” According to Davids, this year TMSA received more than 50 entries from nearly 25 companies. All entries were judged by seasoned marketing and sales executives both from within and outside the industry using a 6-point proven scaling system to evaluate the strategy and execution of each entry. Total points earned determine whether a recipient receives an Award of Excellence (the highest level of the award) or an Award of Merit.
This year’s Compass Awards program featured 15 submission categories: Integrated Campaign, Content Marketing, Single or Multiple Advertisement Campaigns, Events, Direct Marketing Campaign, Marketing and Sales Collateral, Digital Sales and Marketing, Social Media Campaign, Media Relations, Diversity Campaign, CRM Solution, Sales and Marketing Collaborated Effort, New Product Development, and Pricing Process and Analysis.
For additional information about the Transportation Marketing & Sales Association and the Compass Awards program, visit www.TMSAtoday.org or call 952-466-6270 ext. 201.
About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org
