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Carleen Herndon Named 2023 Sales Mountain Mover

Awards • By: Brian Everett


Savannah, Ga., June 12, 2023 (MindShare Strategies) –  The Transportation Marketing & Sales Association (TMSA) named Carleen Herndon as the 2023 Sales Mountain Mover of the Year during the 2023 ELEVATE Conference in Savannah, Ga. Herndon is Vice President of Business Development and Account Supervisor for MindShare Strategies and is the predominant Sales Executive for MindShare’s client, the Women In Trucking Association.

“Carleen was nominated because of her professionalism, ability to build meaningful relationships, and extraordinary results she has generated for the Women In Trucking Association,” said Brian Everett, senior partner at MindShare Strategies.

solutions-slider-02He noted that Herndon is the lead sales executive for the Women In Trucking Association’s annual Accelerate! Conference & Expo, sponsored content and special research projects, and advertising for Redefining the Road, the association’s official magazine. She has been in this role since 2015.

The Sales Mountain Mover award is part of the TMSA Trailblazer Awards, which showcases the very best of marketing and sales in the transportation and logistics industry. These awards push beyond recognizing the top campaigns but also the people behind the brand.

As a trade non-profit in the transportation space, TMSA also highlights all the great work companies do to give back to their communities.

A panel of judges, composed of industry professionals, awarded Herndon this recognition based on her outstanding achievements over the last 18 months.



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Brian Everett

As Senior Partner of MindShare Strategies, Brian regularly provides business strategy and marketing counsel to the firm’s key accounts, including Food Shippers of America (FSA) and the Women In Trucking Association (WIT). With 30+ years marketing, communications, and sales experience in transportation, warehousing, and logistics, Brian has special expertise in business strategy, B-to-B marketing, and association management. Previously he was CEO of the Transportation Marketing & Sales Association (TMSA), Executive Director of the National Strategic Shipment Transportation Council (NASSTRAC) and was the first lead marketing executive who established the formal marketing function at C.H. Robinson.